Concept brand · Restaurant · Spec work
Ember & Oak — everything tastes better over fire
A wood-fire kitchen brand: char-dark grounds, flame accents, and a menu set like a letterpress card.
Identity
Mark, palette, voice
Campaign
Menu, social, reservations
SpecBrand board
Ember & Oak
Wood-fire kitchen
“Everything tastes better over fire.”
CHAR
FLAME
CREAM
HONEY
Type: DM Serif Display / Archivo
Register: warm, smoky, unhurried
Register: warm, smoky, unhurried
Reserve a table
SpecHomepage hero
Ember & Oak
MenuPrivate diningStoryReserve
Dinner · Wed–Sun · From 6pm
Everything tastes better over fire.
Reserve a table
Tonight's menu
SpecMenu page
From the fire
Dinner · Seasonal
Charred leeks, smoked cream
hazelnut · brown butter
$14
Dry-aged ribeye, 45 days
oak-fired · bone marrow jus
$58
Whole flounder, ember butter
preserved lemon · sea herbs
$42
Burnt honey tart
crème fraîche · thyme
$13
SpecInstagram tile · 1:1
Ember & Oak
Sunday roast is back on the coals.
Every Sunday · 12–4Book now
Brand prototype · Full document
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Ember & Oak is a concept brand designed in-house by Haluum to demonstrate craft. It is not a client engagement, and no performance metrics are claimed.
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