Concept brand · Travel · Spec work

Azimuth — journeys plotted by hand

A travel studio for people who hate itinerary factories: sand and ocean tones, hand-plotted routes, coral accents.

Identity

Wordmark, palette, voice

Campaign

Web, destination pages, stories

SpecBrand board

azimuth°

Journeys, plotted by hand

“Go at your own bearing.”

OCEAN

SAND

CORAL

NOON

Type: Sora, 400–800
Register: curious, unhurried, expert

Plan my journey

SpecHomepage hero

azimuth°

DestinationsJourneysJournalPlan my journey

Go at your own bearing.

Hand-plotted itineraries by people who've slept there, eaten there, and missed the last bus there.

Northern Vietnam

12 days · from $2,400

Morocco, slowly

9 days · from $1,950

Norway by water

7 days · from $3,100

SpecDestination page

Journey · 12 days

Northern Vietnam, plotted by hand

Hanoi's old quarter → Ha Giang loop by private car → homestays in Dong Van → overnight junk in Lan Ha Bay. Every stop test-slept by our plotters.

From $2,400 — enquire

Day-by-day

SpecStory ad · 9:16

azimuth°

Day 3 · Ha Giang

Skip the itinerary factory.

Hand-plotted trips from $1,950.

Plan my journey ↑

Brand prototype · Full document

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Azimuth is a concept brand designed in-house by Haluum to demonstrate craft. It is not a client engagement, and no performance metrics are claimed.

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